

In addition to mechanic and service manager training, Trek will offer dealers help with service department displays, fixtures, tools and systems that will lead to some stores being designated as Trek Certified Service locations.īurke and other Trek executives said they are not planning for a huge volume of online bike sales immediately. It expects to train about 1,000 service personnel next year. Trek is building a 5,000 square foot service education center at its Wisconsin factory and will begin classes in January. I've never seen a store that did a lot of service go out of business," he said. "I've seen stores that sold a lot of products go out of business. So increasing the volume of service business is a clear path to increased profitability - and survivability, Burke said. Burke said service currently accounts for only 7 percent of revenue for most shops, but produces nearly a quarter of gross profits for those shops. Trek is expanding its business management education programs, and will offer new marketing tools including comprehensive seasonal promotions with store displays tied to quarterly print catalog mailings.Īnd - in an announcement that drew applause from the dealers - Trek is launching a service department education and certification program. Trek will offer tools to help dealers increase sales to women, which Burke said will amount to half of all bike shop sales within five years. Now it’s time for us to play.”īurke cast the online sales program, called Trek Connect, as part of a larger investment in increasing the profitability of the brand's U.S. “One of my father’s business maxims was, ‘we play offense.’ So, we sat around and watched the online thing and that’s been OK - it’s been a great learning experience. “It’s been a massive investment,” Burke said, then referred to his father, Dick Burke, the co-founder of Trek. He said the plan had been in development for about two years and called it the “largest investment Trek has ever made.”

Trek president John Burke revealed the plan Monday evening to several thousand Trek retailers at the company’s annual Trek World dealer meeting here. Trek will deliver these products direct to consumers, but local retailers will also receive a service fee. Trek also will begin online sales of parts & accessories from its own brands, including Bontrager and Electra, as well as other bike brands including Park Tool, Garmin, Finish Line and Burley. Bikes will be shipped to the brand's retailers - not direct to consumers - for assembly, and retailers will receive a service commission on each sale. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. KidsĪvailable in a range of sizes from balance bikes and 12in through to 24in, the Trek range of kids bikes are durable, reliable and ready to take your child from training wheels through to their first adult ride.MADISON, Wis. The range has both unisex and women's specific models and features versatile urban commuters, flat bar road, and hybrid bikes, all available in a range of specification options to suit all abilities and budgets. The Trek range of fitness bikes has recreational riders in mind. So whether you’re after a race ready cross country rocket, a versatile trail bike, gravity defying downhill ride, all terrain fat bike, or a cutting edge electric bike to smooth out the trail, there’s sure to be an option in the stable to suit. The range of Trek mountain bikes is vast and features both unisex and women’s specific rides across a number of riding disciplines. If you’re wanting to crush the bike leg, or chase the clock, the meticulously engineered triathlon and timetrial range is sure to get you up to speed or for those with an any road, or light off road adventure in mind, check out the range of cyclocross and gravel bikes on offer.
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The revered range features a number of models, covering the three road subcategories of aero, endurance, and climbing, and are all available in a range of specifications from entry level through to the Race Shop Limited series of professionally spec’d race-ready rides. Trek’s road bike range covers a number of riding categories with women's specific options also available throughout.
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A top choice among recreational riders, mountain bikers and professional racers alike, Trek bikes cover nearly all facets of cycling, whether that’s competitive, fitness, utility or family categories. From its humble beginnings in Wisconsin, USA, over 40 years ago, the Trek Bicycle Corporation has grown to become one of the largest and most respected brands in the cycling industry.
